The Synctify Team 
The 2026 U.S. holiday shopping season is starting earlier, and the latest data suggests October is becoming an increasingly important part of the year-end retail calendar. According to Adobe Analytics’ 2026 holiday forecast, U.S. consumers are expected to spend a record $275.1 billion online during November and December, up 6.7% year over year. But one … Read more
How parcel monitoring helps ecommerce sellers and suppliers catch shipping exceptions before customers do. It is Monday morning, and the first customer email has already arrived: “My order shipped on Friday. Why hasn’t the tracking information changed?” The support agent opens the carrier’s tracking page. It shows only one event: Label Created. There is no … Read more
Visibility Has Become One of the Most Important Capabilities in Modern Fulfillment Ask almost any ecommerce business about its operational priorities, and “visibility” will be near the top of the list. Companies want visibility into inventory. They want visibility into orders. Increasingly, they also want visibility into shipments. Yet one misconception appears frequently in discussions … Read more
Shipment Visibility Isn’t About Watching Every Package In our previous article, we explored why shipment visibility has become an operational priority for ecommerce suppliers. The challenge isn’t that teams lack tracking numbers. The challenge is knowing which shipments actually need attention. As order volumes grow, checking individual tracking pages quickly becomes impractical. An operations team … Read more
Shipping Isn’t the End of Fulfillment For many operations teams, shipping an order feels like the finish line. The warehouse has picked and packed the items. Shipping labels have been generated. An Advance Shipping Notice (ASN) has been sent to the retailer, and the customer receives a shipping confirmation with a tracking number. At first … Read more
US ecommerce is becoming more concentrated—but that does not mean channel strategy is becoming simpler. According to EMARKETER’s July 2026 forecast, the 18 largest ecommerce retailers will generate 74.1% of US retail ecommerce sales this year. Amazon alone will account for 39.7%. (EMARKETER) The obvious conclusion is that suppliers should focus on the biggest platforms. … Read more
In our previous article, we explored how a simple shipping code difference can stop an order from moving through an otherwise successful integration. If you haven’t read it yet, we recommend starting with Why Ecommerce Orders Get Stuck: The Hidden Role of Shipping Code Mapping in Fulfillment, where we explain why shipping code mapping is … Read more
AI has made software feel more accessible than ever. A few years ago, even a modest ecommerce automation usually required an engineer, a contractor, or another software purchase. Today, an operations manager can describe a problem to an AI assistant and end up with a working script, a transformed spreadsheet, or a basic workflow in … Read more
Wayfair has officially launched its new Vendor Marketplace, creating a more structured way for suppliers to discover integration partners, understand vendor capabilities, and move toward implementation more efficiently. For suppliers, this is more than a new marketplace listing experience. It reflects a broader effort to make partner discovery clearer, speed up evaluation, and help suppliers … Read more
This week, the U.S. online retail market is seeing a rare concentration of major deal events. Amazon Prime Day is running from June 23 to June 26. Walmart Deals runs from June 22 to June 28. Target Circle Deal Days is also taking place from June 23 to June 26. For shoppers, this creates a … Read more
When an ecommerce order cannot ship, the problem is not always inventory, the warehouse, or the carrier. In many fulfillment operations, orders get delayed because different systems use different shipping codes to describe the same carrier or delivery service. The order data may have been sent successfully, but the receiving system may not understand what … Read more
Synctify has introduced a new Remittance Reconciliation feature to help suppliers and ecommerce finance teams review remittance advice, match payments to invoices, and resolve payment differences more efficiently inside Synctify. For suppliers and ecommerce operators, getting paid is not always the end of the order journey. A single remittance advice may include multiple invoices, deductions, … Read more