74% of US Ecommerce Flows Through 18 Retailers. Choosing the Right Channels Is Getting Harder.
US ecommerce is becoming more concentrated—but that does not mean channel strategy is becoming simpler. According to EMARKETER’s July 2026 forecast, the 18 largest ecommerce retailers will generate 74.1% of US retail ecommerce sales this year. Amazon alone will account for 39.7%. (EMARKETER) The obvious conclusion is that suppliers should focus on the biggest platforms. … 阅读更多