U.S. Black Friday & Cyber Week 2025 Ecommerce Sales Stats

U.S. Black Friday and Cyber Week 2025 are over, and the first wave of ecommerce sales statistics is finally in. Across Thanksgiving through Cyber Monday, U.S. shoppers spent about US$44.2B online, with clear shifts in how they shopped, what they bought and where they checked out.

In this article, we break the season down into six charts: overall Cyber Week sales, day-by-day performance, category mix, the rise of mobile and BNPL, platform-level shopper reach, and the impact of AI-driven traffic and revenue. If you care about U.S. Black Friday and Cyber Week 2025 ecommerce sales statistics, these are the numbers worth bookmarking.

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U.S. Cyber Week 2025: US$44.2B Online(+7.7% YoY)

From Thanksgiving through Cyber Monday, U.S. shoppers spent US$44.2B online—about US$3B more than last year, according to Adobe Analytics.

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Three Record Days in a Row

Thanksgiving reached US$6.4B online, Black Friday US$11.8B, and Cyber Monday US$14.25B—each setting a new U.S. record in 2025.

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What U.S. Shoppers Actually Bought

In Cyber Weekend 2025, 62% of shoppers bought apparel & shoes, 38% beauty, 34% groceries, 30% toys/games 和 25% consumer electronics, according to Numerator.

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Mobile & BNPL Are Reshaping Black Friday

On Black Friday 2025, 58.6% of U.S. online spend—about US$5.1B—came from mobile, while“buy now, pay later” handled roughly US$0.75B in purchases, up about 31% year over year.

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Where Cyber Weekend Shoppers Actually Shopped

Numerator finds 87% of U.S. Cyber Weekend buyers shopped or planned to shop on 亚马逊, 65% on Walmart 和 42% on Target—while fewer than 1 in 10 visited Temu(10%), TikTok Shop(8%) or Shein(8%).

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AI Shopping Explodes: +805% Traffic

According to Statistics.BlackFriday, AI-driven clicks to U.S. retail sites jumped 805% year over year, with AI tools and agents helping generate nearly US$3B in online sales in 2025.

Sources:
1. Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later
2. Mastercard SpendingPulse: U.S. Black Friday retail sales up +4.1% year over year as holiday momentum builds
3. Statistics.BlackFriday: Latest Black Friday Statistics 2025

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