For sellers entering the US market, the real question is usually not whether to sell on a marketplace. It is which marketplace to prioritize first. Amazon remains the dominant force in US ecommerce. EMARKETER says Amazon is expected to account for 40.5% of US retail ecommerce sales in 2025. Walmart is much smaller overall in … Read more
As brands move through the first quarter of 2026, most ecommerce and retail teams are deep into planning the next big push: mid-year campaigns and, more importantly, the 2026 holiday season. Before you lock in budgets and channels, it’s worth taking a clear look back at how U.S. ecommerce actually played out in 2025, especially … Read more
U.S. Black Friday and Cyber Week 2025 are over, and the first wave of ecommerce sales statistics is finally in. Across Thanksgiving through Cyber Monday, U.S. shoppers spent about US$44.2B online, with clear shifts in how they shopped, what they bought and where they checked out. In this article, we break the season down into … Read more
An inside conversation with the team behind a leading LED lighting manufacturer serving the North American market.
Amazon Vendor Central (VC) is a wholesale program where suppliers sell directly to Amazon, but it comes with challenges such as compliance rules, large-scale order management, and complex inventory synchronization. This case study explains the main challenges and how one of the world’s top five home goods suppliers solved them with Synctify. Customer Background Our … Read more