Wayfair’s Malaysia Roadshow Kicks Off: Helping Furniture Exporters Go D2C in the U.S.

This May, Wayfair is bringing its 2025 cross-border eCommerce roadmap directly to Southeast Asia’s leading furniture hubs. In collaboration with Synctify, Western Post, WorldFirst, and Chubb Insurance, Wayfair will host two exclusive events in Muar 和 Penang, Malaysia, aimed at helping furniture and home goods suppliers unlock the U.S. direct-to-consumer (D2C) market.

The Malaysia sessions mark the first stop of Wayfair’s 2025 Southeast Asia supplier roadshow, targeting export manufacturers and digitally transforming brands looking to enter or expand in the U.S. online retail space.

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Event Highlights

Here’s what attendees can expect from the sessions:

🌟 Go from B2B to D2C with Wayfair

Discover why now is the time for Southeast Asian furniture exporters to transition from bulk orders to brand-driven D2C models via Wayfair.

🌟 Step-by-step onboarding walkthrough

Get firsthand insights from Wayfair’s team on how to apply, get approved, and successfully launch on the platform.

🌟 End-to-end supply chain solutions

Learn how to connect every link of the eCommerce chain—from warehousing and shipping to ERP integration, payments, and insurance.

🌟 One-on-one consultations

Meet with Wayfair’s category managers and partner experts to receive onboarding support tailored to your business.

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Event Schedule

📅 Muar Session

Date: May 20, 2025 (Mon) | Time: 2:00 – 4:30PM
Location: Wisma MFA, Taman Tun Dr. Ismail 1, Muar
Note: Exclusive to MFA members

👉 Register for the Muar session

📅 Penang Session

Date: May 22, 2025 (Wed) | Time: 2:00 – 4:30PM
Location: Lorong Kelosah 1, Butterworth, Penang
Note: Open to all, seats limited

👉 Register for the Penang session

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Event Partners

🏢 Wayfair – North America’s leading furniture eCommerce platform
🛠️ Synctify – ERP/OMS for cross-border automation
🚚 Western Post – Logistics and warehousing solution provider
💱 WorldFirst – Global payment gateway
🛡️ Chubb – Business insurance and risk management

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Interested in joining future events or becoming a Wayfair supplier?

👉 联系我们 to learn how Synctify can support your Wayfair operations.