Not a Backup Plan, but an Asset: Why Cross-Border Sellers Need a Brand-Owned Ecommerce Site
For many cross-border sellers, growth starts with marketplaces. That is usually the right move. Marketplaces help sellers validate demand, generate early orders, and reduce the friction of entering the U.S. market. They are efficient, familiar, and often the fastest way to start selling. But as a business grows, the question changes. It is no longer … Read more
