About Walmart Marketplace
Walmart Marketplace is a thriving e-commerce platform that allows third-party sellers to list and sell their products alongside Walmart’s own inventory. Launched in 2009, it has grown into one of the largest online marketplaces in the United States, leveraging Walmart’s reputation for quality and affordability to attract millions of shoppers.
With a robust seller base and an extensive product catalog spanning categories like electronics, home goods, apparel, and groceries, Walmart Marketplace is a key player in the e-commerce space. It reported significant growth in recent years, achieving double-digit increases in gross merchandise value (GMV). Walmart’s focus on omnichannel retailing, which combines online and in-store experiences, has helped it remain competitive against giants like Amazon.
The platform’s achievements include strategic partnerships with major suppliers such as Procter & Gamble, Unilever, and LG, alongside a diverse mix of small- to medium-sized sellers. Walmart Marketplace’s strength lies in its ability to reach a broad customer base, supported by Walmart’s vast physical store network and fulfillment capabilities.
As of 2025, Walmart Marketplace continues to hold a strong position in the U.S. e-commerce market, maintaining its reputation as a reliable platform for both sellers and consumers while expanding its influence globally.
- Type: Marketplace
- Service Regions: Global – 19 countries
- Integration: API
Synctify & Walmart Marketplace’s Integration
Synctify is a proud certified full-service solution partner for Walmart Marketplace. With seamless direct API integration, we offer the following key features:
Seamless Integration: One-click setup to authorize your Walmart Marketplace account.
Product Management: Upload products, update listings, and retire SKUs effortlessly.
Order Management: Sync orders, send acknowledgments, process shipping notices, and handle cancellations with ease.
Inventory Updates: Real-time automatic inventory synchronization to avoid overselling.
Pricing Management: Bulk pricing updates for simplified adjustments.
Returns Handling: Retrieve return orders and process refunds efficiently.
Walmart Fulfillment Services(WFS):
- Sync WFS inventory and monitor order statuses.
- Submit Walmart and non-Walmart orders to WFS for fulfillment.
- Initiate return requests managed directly by WFS.
Further Reading:

Overview of Synctify’s Walmart Marketplace Integration
How to activate Walmart Marketplace Integration

To activate the integration between Synctify and Walmart Marketplace, follow these simple steps:
- Log in to Walmart Seller Center: Use your Walmart Seller Center credentials to access your account.
- Navigate to the Apps Section: Once logged in, go to the Apps section located in the Seller Center dashboard.
- Locate Synctify in the Full-Service Category: Within the Apps section, select the Full-Service category to find Synctify listed among the certified solutions.
- Connect Synctify: Click on Connect to establish the integration.
Once connected, Synctify will sync directly with your Walmart account, enabling seamless management of orders, inventory, and other operations through our platform. For any assistance during setup, our team is ready to support you!
Not a Walmart Seller Yet?
If you’re not yet a Walmart seller, now is the perfect time to join! Walmart Marketplace offers unparalleled opportunities to reach millions of customers across the United States. Becoming a seller is simple, and with Synctify as your full-service solution partner, you’ll enjoy seamless integration and efficient operations from day one.
Ready to get started? Click here to apply and take the first step toward growing your business with Walmart Marketplace. Don’t miss the chance to expand your reach and boost your sales!
Looking for an ERP integrated with Walmart Marketplace’s Integration?
Let Synctify ERP help increase efficiency in your e-commerce operations!
As your trusted ERP partner, we have integrated API and EDI with over 50 e-commerce platforms and logistics partners. Our backend system provides cross-platform order management, automatic inventory synchronization, and sales data tracking. We are committed to simplifying operational processes, reducing operating costs, and enhancing business efficiency, allowing you to focus solely on your core tasks.
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