{"id":3167,"date":"2025-12-11T07:12:45","date_gmt":"2025-12-11T07:12:45","guid":{"rendered":"https:\/\/www.synctify.net\/?p=3167"},"modified":"2025-12-12T04:28:25","modified_gmt":"2025-12-12T04:28:25","slug":"u-s-black-friday-cyber-week-2025-ecommerce-sales-stats","status":"publish","type":"post","link":"https:\/\/www.synctify.net\/zh\/2025\/12\/11\/u-s-black-friday-cyber-week-2025-ecommerce-sales-stats\/","title":{"rendered":"U.S. Black Friday & Cyber Week 2025 Ecommerce Sales Stats"},"content":{"rendered":"

U.S. Black Friday and Cyber Week 2025 are over, and the first wave of ecommerce sales statistics<\/strong> is finally in. Across Thanksgiving through Cyber Monday, U.S. shoppers spent about US$44.2B online<\/strong>, with clear shifts in how they shopped, what they bought and where they checked out.<\/p>\n\n\n\n

In this article, we break the season down into six charts<\/strong>: overall Cyber Week sales, day-by-day performance, category mix, the rise of mobile and BNPL, platform-level shopper reach, and the impact of AI-driven traffic and revenue. If you care about U.S. Black Friday and Cyber Week 2025 ecommerce sales statistics<\/strong>, these are the numbers worth bookmarking.<\/p>\n\n\n\n

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U.S. Cyber Week 2025: US$44.2B Online(+7.7% YoY)<\/h2>\n\n\n\n

From Thanksgiving through Cyber Monday, U.S. shoppers spent US$44.2B<\/strong> online\u2014about US$3B more<\/strong> than last year, according to Adobe Analytics.<\/p>\n\n\n\n

\"U.S.
Chart 1: U.S. Cyber Week 2025 total online sales hit US$44.2B, marking a 7.7% Year-over-Year increase from 2024.<\/figcaption><\/figure>\n\n\n\n
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Three Record Days in a Row<\/h2>\n\n\n\n

Thanksgiving reached US$6.4B <\/strong>online, Black Friday US$11.8B, and Cyber Monday US$14.25B<\/strong>\u2014each setting a new U.S. record<\/strong> in 2025.<\/p>\n\n\n\n

\"U.S.
Chart 2: Three Record Days in a Row. Online spending peaked on Cyber Monday with US$14.25B, demonstrating a strong sales progression from Thanksgiving.<\/figcaption><\/figure>\n\n\n\n
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What U.S. Shoppers Actually Bought<\/h2>\n\n\n\n

In Cyber Weekend 2025, 62% of shoppers bought apparel & shoes<\/strong>, 38% beauty<\/strong>, 34% groceries<\/strong>, 30% toys\/games<\/strong> \u548c 25% consumer electronics<\/strong>, according to Numerator<\/strong>.<\/p>\n\n\n\n

\"U.S.
Chart 3: What U.S. Shoppers Actually Bought. Apparel & Shoes was the most-purchased category at 62% of shoppers, followed by Beauty and Groceries.<\/figcaption><\/figure>\n\n\n\n
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Mobile & BNPL Are Reshaping Black Friday<\/h2>\n\n\n\n

On Black Friday 2025, 58.6%<\/strong> of U.S. online spend\u2014about US$5.1B<\/strong>\u2014came from mobile<\/strong>, while\u201cbuy now, pay later<\/strong>\u201d handled roughly US$0.75B<\/strong> in purchases, up about 31%<\/strong> year over year.<\/p>\n\n\n\n

\"U.S.
Chart 4: Mobile & BNPL Are Reshaping Black Friday. 58.6% of sales came from mobile, while BNPL spending soared by +30.85% year over year.<\/figcaption><\/figure>\n\n\n\n
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Where Cyber Weekend Shoppers Actually Shopped<\/h2>\n\n\n\n

Numerator finds 87%<\/strong> of U.S. Cyber Weekend buyers shopped or planned to shop on \u4e9a\u9a6c\u900a<\/strong>, 65% on Walmart<\/strong> \u548c 42% on Target<\/strong>\u2014while fewer than 1 in 10 visited Temu(10%<\/strong>), TikTok Shop(8%<\/strong>) or Shein(8%<\/strong>).<\/p>\n\n\n\n

\"U.S.
Chart 5: Where Cyber Weekend Shoppers Actually Shopped. Amazon leads with 87% of shoppers, demonstrating the platform’s overwhelming market dominance.<\/figcaption><\/figure>\n\n\n\n
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AI Shopping Explodes: +805% Traffic<\/h2>\n\n\n\n

According to Statistics.BlackFriday, AI-driven clicks<\/strong> to U.S. retail sites jumped 805%<\/strong> year over year<\/strong>, with AI tools and agents<\/strong> helping generate nearly US$3B<\/strong> in online sales in 2025.<\/p>\n\n\n\n

\"U.S.
Chart 6: AI Shopping Explodes. AI-driven traffic surged by +805% year-over-year, helping generate nearly US$3B in online sales.<\/figcaption><\/figure>\n\n\n\n

Sources:
1. Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later
2. Mastercard SpendingPulse: U.S. Black Friday retail sales up +4.1% year over year as holiday momentum builds
3. Statistics.BlackFriday: Latest Black Friday Statistics 2025<\/p>\n\n\n\n

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